Director of Social & Digital Media

Manage Official Social Platforms – Serve as the primary manager of App State Athletics’ official social media accounts (Instagram, Facebook, X, TikTok, YouTube and emerging platforms)

Develop Department-Wide Strategy – Create and execute comprehensive, data-driven social media strategies that elevate the App State Athletics brand and support departmental goals

Align Sport-Specific Messaging – Work with individual sport programs and internal units to ensure consistent, coordinated and brand-aligned messaging across all digital channels

Monitor Trends and Adapt – Track platform trends, audience behavior and industry best practices to proactively adjust content strategy

Lead Digital Campaigns – Plan and execute multi-platform campaigns designed to grow brand awareness, increase engagement and support revenue-generating initiatives

Use Analytics for Decisions – Analyze performance metrics and produce regular reports to inform content decisions, optimize strategy, and support ticketing, sponsorship and marketing objectives.

Engage Online Communities – Monitor, respond to, and engage with followers across platforms to foster a positive and active digital community

Coordinate Cross-Department Content –Collaborate with marketing, sponsorships, ticketing, broadcast operations, development and other units to ensure cohesive and strategic content flow

Produce High-Impact Content – Utilize video, photo and graphic editing tools to create compelling digital content that adheres to brand standards and resonates with target audiences

Oversee Student Assistants – Supervise students who will assist with social & digital media campaigns, content creation and performance metrics analyses

Support Website Operations – Assist in managing App State Athletics’ official website (appstatesports.com), including multimedia integration such as videos, galleries and social embeds

Lead Non-Sport Digital Comms – Play a key role in digital communication efforts for non-sport-specific departmental units and initiatives

Strategic Comms Contact – Act as the primary strategic communications contact for men’s basketball and other assigned sports, providing digital coverage, storytelling and media relations support

Other duties as assigned