Video Coordinator for Women's Basketball

Position Summary:

Arkansas State University is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. In pursuit of this commitment, Arkansas State University-Jonesboro, a Football Bowl Subdivision (FBS) member of the Sun Belt Conference that sponsors 16 sports, seeks applicants for a Content Creative Director responsible for building and elevating the programs brand through storytelling, digital media strategy and creative.

Duties & Responsibilities:

Creative Strategy & Brand Development

• Develop and execute a year-round creative content strategy aligned with program goals and recruiting vision.

• Establish and maintain a consistent visual identity and brand voice across all platforms.

• Create innovative campaigns that enhance fan engagement, recruiting visibility, and program exposure.

Social Media Management

• Manage all official women’s basketball social media accounts.

• Build and execute daily content calendars for in-season and offseason periods.

• Monitor analytics and engagement trends to maximize audience growth and platform performance.

• Create real-time game day and practice content.

Graphic Design & Digital Content

• Design high-level graphics for:

• Recruiting

• Schedule releases

• Game day promotions

• Player recognition

• NIL and branding opportunities

• Community engagement initiatives

• Produce motion graphics, animations, and short-form digital campaigns.

Photography & Videography

• Capture practices, games, workouts, team travel, and community events.

• Produce cinematic video content including:

• Hype videos

• Mic’d-up segments

• Player features

• Documentary-style storytelling

• Recruiting edits

• Edit video and photo content for social and promotional use.

Recruiting Content

• Collaborate with coaching staff to create personalized recruiting graphics and videos.

• Assist in the development of official and unofficial visit experiences through creative presentation and branding.

• Produce content that highlights culture, facilities, player development, academics, and the overall student-athlete experience.

Knowledge/Skills/Abilities:

Proficiency in:

• Adobe Creative Suite

• Photoshop

• Premiere Pro

• After Effects

• Lightroom

• Canva (preferred)

• Strong understanding of social media trends and platform strategy.

• Experience with photography and videography equipment.

• Ability to work nights, weekends, and travel during basketball season.

General Days/Hours:

• Hours vary each day based on practice schedule and game

• Many evenings and weekends are required along with daily office hours.

• Must be able to travel to all away contests.

• Additional hours as requested and/or needed.

• Regular and reliable attendance.

Minimum Qualifications:

An earned Bachelor’s degree in graphic design, communications, marketing, sports media, digital media, or related field preferred but not necessary.

One (1) or more years of relevant experience.

Experience in collegiate athletics, sports media, or creative content production preferred.