Associate Director, Premium Sales

Fuel the growth of Auburn Athletics through strategic, high-value premium partnerships!

The Associate Director of Premium Sales is responsible for driving significant revenue growth through the strategic sale of premium seating and hospitality offerings for Auburn Athletics. This position will proactively identify, cultivate, and solicit high-value prospects while delivering a best-in-class experience throughout the sales process. This role will serve as a key contributor to premium revenue strategy and collaborate across Athletics Development, Ticket Operations, and external partners to support the long-term financial success of Auburn Athletics.

This role is a limited‑term, three‑year assignment with an anticipated end date of August 2029. Continuation beyond that date will depend on funding availability and project needs.

Responsibilities:

• Generates premium seating revenue through proactive prospecting, relationship building, and strategic outbound sales efforts.

• Oversees the full sales lifecycle from lead generation through contract execution, including presentations, venue tours, and personalized proposals.

• Develops and maintains a robust pipeline of qualified prospects while consistently meeting or exceeding established revenue goals.

• Cultivates relationships with high-capacity donors, alumni, corporate partners, and community leaders.

• Partners with Athletics Development to identify opportunities for philanthropic engagement and long-term donor growth.

• Collaborates with internal stakeholders to inform pricing strategies, inventory utilization, and product positioning.

• Maintains detailed and accurate records of prospect activity and sales performance within the department’s CRM system.

• Provides a high-touch service model to premium clients to support onboarding, engagement, and retention.

• Assists with premium hospitality and game day engagement efforts to strengthen client relationships.

• Represents Tigers Unlimited and Auburn Athletics at cultivation events, networking functions, and select athletics events.

• Stays informed on industry trends and marketplace dynamics to enhance sales strategy and competitiveness.

Qualifications:

• Bachelor's degree

• 3 years of experience in premium sales, ticket sales, fundraising in collegiate athletics, professional sports, or a related revenue-generating environment.

Minimum Knowledge, Skills, and Abilities:

• Knowledge of sales principles and techniques with the ability to develop and execute strategic outbound sales campaigns to drive premium seating revenue.

• Strong relationship-building and interpersonal skills to engage effectively with high-capacity donors, alumni, corporate partners, and community leaders.

• Proficiency in CRM systems and data management for tracking prospect activity, maintaining accurate records, and generating performance reports.

• Excellent communication and presentation skills to deliver compelling proposals, conduct venue tours, and represent the organization at events.

• Ability to analyze market trends and pricing strategies to inform product positioning and maintain competitiveness in the premium seating marketplace.

Equal Opportunity Compliance Statement:

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.