Associate Athletic Director for Athletic Communications

Under the direction of the Senior Associate Athletic Director for External Relations, the Associate Athletic Director for Athletic Communications is responsible for all facets of the Athletic Departments communication office. This position is responsible for generating media coverage, monitoring and managing adverse media and crafting and integrating public relations strategies for Boston College Athletics. As a member of the athletic department Senior Staff, the incumbent serves as the general spokesperson for the athletic department, along with the Athletic Director and works closely with the Director of the Office of News and Public Affairs at Boston College. The position develops and implements a comprehensive athletics communications and media relations plan including electronic communications, department and team social media strategies and engagement, athletics website, printed materials, coach’s shows, blogs, vlogs, videos and statistical reports.

Primary Responsibilities:

- Direct responsibility for overall and daily operation of Athletic Communications
- Create and execute planning and implementation of entire media relations and social media strategies across all platforms
- Cultivate relationships with local and regional media outlets for the overall promotion of BC Athletics
- Promotes sports teams, coaches, and student-athletes with an emphasis on a consistent and positive image
- Utilize media outlets to cultivate ticket sales and marketing initiatives