Assistant Director, Athletics Marketing

Principal Duties and Responsibilities

• Adhere to any and all NCAA, Mid-American Conference and Eastern Michigan University policies, rules, regulations, and operational procedures.

• Develop, implement and evaluate athletic marketing campaigns for assigned sports to increase awareness, attendance and revenue.

• Prepare and execute game presentation plans to direct music, video content, public address announcements, spirit squads, and other resources to deliver a high-level fan experience for assigned sports.

• Foster and maintain relationships with campus, community and corporate partners that allow for the creation of beneficial programming for Eastern Michigan students and fans at home athletic events.

• Collaborate and assist with fulfilling the strategic vision for the @EMUEagles social media accounts to include marketing and promotion initiatives and highlighting the game experience.

• Work with assigned sports and other external units of the department and University to ensure consistent messaging and brand and asset management.

• Research and plan community outreach and grassroots marketing initiatives to generate fan support.

• Assist with the creation and planning of digital, social, and email marketing campaigns that support audience growth and revenue generation.

• Oversee the Athletic Marketing Student Internship Program, including the hiring of interns, coordinating gameday staffing, and maintaining the day-to-day responsibilities of the program.

• Aid the administration of the Jr. Eagles Kids Club program and student section program.

• Participate in all regular marketing meetings with external and internal units, vendors, and campus stakeholders.

• Perform related duties as assigned.

Minimum Qualifications:

• A bachelor's degree in Marketing, Sports Management, Communications, Business or a related field, is required.

• At least one year of relevant work experience is required.

• Ability to communicate effectively, both orally and in writing, is required.

• Strong interpersonal skills, high energy and the ability to work effectively with a wide range of constituencies in a diverse community are required.

Preferred Qualifications:

• Knowledge of NCAA policies and compliance is preferred.

• Experience with email marketing is preferred.

• Familiarity with athletics-related fan engagement platforms, such as SIDEARM, Salesforce Marketing Cloud, Paciolan, or comparable systems is preferred.

• Experience with graphic design and Adobe Creative Cloud is preferred.