Fan Experience, Marketing, Ticketing & Revenue Operations - Graduate Assistant

Qualifications:

A bachelor's degree is preferred in Marketing, Business, Sports Management, Health and Human Performance, or related field. At least one year of work experience assisting in a collegiate or professional sports marketing/ticket sales office is preferred.

The candidate must be accepted into the Fort Hays State University Graduate School.

Application for the Fort Hays State University Graduate School can be found at the following link… http://www.fhsu.edu/academic/gradschl/apply/.

The successful candidate will demonstrate strong organizational skills, creativity, attention to detail, and the ability to thrive in a fast-paced, event-driven environment. This individual will work collaboratively with athletics administration, coaches, campus partners, corporate sponsors, donors, student-athletes, and community members.

Primary Responsibilities

Fan Experience & Game Day Operations

• Assist with the planning, coordination, and execution of athletic event promotions and entertainment initiatives.

• Support the development of engaging fan experiences that enhance attendance, atmosphere, and overall event enjoyment.

• Assist with coordinating on-field/court contests, recognitions, halftime entertainment, and special presentations.

• Create and maintain game day materials including scripts, timing sheets, run-of-show documents, and operational checklists.

• Assist with youth engagement initiatives, community outreach programs, and special fan activation opportunities.

• Support game day preparation, execution, and post-event evaluation processes.

Sponsorship & Corporate Partnership Support

• Assist with the fulfillment and execution of corporate sponsorship agreements.

• Coordinate sponsor activation elements during athletic events and special programming.

• Track, verify, and maintain sponsor inventory, benefits, and contractual obligations.

• Assist with maintaining sponsorship databases, records, and fulfillment documentation.

• Support sponsor hospitality initiatives and game day partner experiences.

• Assist with tracking sponsorship payments, invoicing processes, and revenue documentation.

• Help identify opportunities to improve sponsor engagement and partnership value.

Ticketing Operations & Revenue Generation

• Assist with ticket sales initiatives, season ticket renewal campaigns, and revenue-generating efforts.

• Support tailgate sales and premium experience opportunities.

• Assist with game day ticket operations, including box office setup, customer service, and event support.

• Create and maintain athletic events within the ticketing platform.

• Assist with student ticketing initiatives, promotions, and campus engagement efforts.

• Respond to ticket inquiries through phone, email, and in-person communication.

• Support efforts to improve attendance, customer experience, and ticket revenue.

Special Events & External Engagement

• Assist with the planning and execution of athletics fundraising, donor, and community engagement events, including:

  • Tiger Auction & Dinner

  • Hall of Fame Induction Ceremony

  • Tiger Club Events

  • Student-Athlete Awards Programs

• Coordinate event logistics including registration, guest services, setup, and event execution.

• Assist with donor and alumni engagement opportunities.

• Support event communication, scheduling, and follow-up efforts.

Marketing & Communications Support

• Assist with the creation and distribution of promotional materials and fan communications.

• Support email marketing campaigns, promotional messaging, and event announcements.

• Assist with social media content development and promotional initiatives.

• Help design and distribute schedules, posters, digital graphics, and marketing materials.

• Support student engagement initiatives across campus.

• Collaborate with athletics staff to promote events, programs, and revenue opportunities.

Preferred Qualifications:

• Previous experience working in collegiate athletics, sports management, marketing, sales, events, or related fields preferred.

• Experience with Adobe Creative Suite, particularly Adobe Photoshop, preferred.

• Graphic design experience with digital and print marketing materials preferred.

• Strong written and verbal communication skills.

• Ability to work professionally with internal and external stakeholders.

• Strong organizational skills with excellent attention to detail.

• Ability to manage multiple projects, priorities, and deadlines simultaneously.

• Comfortable working in a sales-oriented environment and developing relationships with partners, donors, and fans.

• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.

• Ability to work flexible hours, including evenings, weekends, and athletic events.

Compensation:

Stipend of $6,000.00 (paid in monthly installments over 10 months) and tuition assistance. Position can be extended for a second year based on academic and administrative performance evaluation.

Application Process:

To apply: Send a cover letter, resume, names and contact info of three references to Kyle Hull, Coordinator of Fan Experience

Start Date:

This graduate assistantship will begin in August of 2026.

About FHSU:

Founded in 1902, Fort Hays State University is located in Hays, Kansas, a progressive community of more than 20,000 people. The university has nearly 1,000 individuals that are either faculty or support staff that serve a student body of over 14,000 both on campus and online. Fort Hays State is a member of NCAA Division II that has 19 intercollegiate sports (10 women’s, nine men’s) with nearly 550 student-athletes. FHSU is a member of the Mid-America Intercollegiate Athletics Association, one of the most competitive conferences in NCAA Division II, which comprises 14 schools from the states of Kansas, Missouri, Nebraska and Oklahoma.