Director, Ticket Sales & Service

LEGENDS GLOBAL 

A true partnership on every level. That’s what Legends Global forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward. 

THE ROLE  

The Director of Ticket Sales & Service will execute strategic plans and outreach spanning new sales, season ticket renewals, premium offerings, group and single game sales, and fan retention across Georgia Tech Football, Men’s and Women’s Basketball, Volleyball, Softball, and Baseball as well as select third-party events hosted in athletics venues as needed. This role works closely with department leadership, external relations, ticket office, and Alexander-Tharpe Fund to drive sustainable revenue growth and deliver a best-in-class experience for Yellow Jacket fans. 

This role serves as the day-to-day revenue leader for ticket sales and service operations, requiring proven success developing high-performing teams, driving strategic revenue initiatives, and executing integrated fan engagement strategies across Georgia Tech Athletics. 

ESSENTIAL FUNCTIONS 

• Lead day-to-day ticket sales, retention, and service efforts across Football, Men's and Women’s Basketball, Volleyball, Softball and Baseball. 

• Develop and execute the annual revenue plan, including new season ticket sales, renewals, premium sales, group sales, and single-game packages. 

• Recruit, hire, train, and develop a high-performing sales staff; apply formal sales methodology and behavior-based coaching. 

• Build and maintain a rolling 30-60-90-day sales calendar; prioritize activity, quotas, and outreach cadences across the team. 

• Collaborate cross-functionally with department leadership, ticket office, marketing, communications, and external partners to deliver revenue growth and a unified fan experience. 

• Partner with the Director of CRM, Insights & Analytics, for lead scoring, segmentation, pipeline management, and reporting through Salesforce, Paciolan, and outreach automation tools. 

• Own the season ticket member retention and service experience; set renewal targets, design service touchpoints, and lead win-back strategy for at-risk accounts. 

• Partner with the Alexander-Tharpe Fund on integrated donor and ticket strategies that strengthen both ticket revenue and athletics philanthropy. 

• Deliver weekly, monthly, and seasonal revenue reporting to Georgia Tech Athletics and Legends Global Sales leadership; lead executive presentations and strategic reviews. 

• Maintain a visible gameday and event-day presence at home sporting events and key fan-facing activations; willingness to work non-traditional hours, weekends, and gamedays. 

QUALIFICATIONS  

• 7+ years of experience in outbound ticket sales roles preferably within collegiate athletics, including previous oversight of sales staff. 

• Proficient in CRM (Salesforce), ticketing systems (Paciolan), and Microsoft 365 product suite (Excel/Word). 

• Goal-oriented leader with ability to recruit, train, and develop team members while holding accountable to identified sales and revenue benchmarks. 

• Data and analytics minded leader with strong understanding of industry best practices, trends, software, and third-party vendors to support revenue growth. 

• Demonstrated success influencing business strategy through insights and executive communication. 

• Working knowledge of annual fundraising and digital marketing strategies and tactics. 

• Motivated self-starter with exceptional organization, strategic thinking, and personal leadership. 

• Bachelor’s degree in Marketing, Business, Sales, Communications, or related field is a plus. 

COMPENSATION 

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. 

WORKING CONDITIONS 

Location: On-site – Atlanta, GA – Georgia Tech Athletics 

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

NOTE: 

The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.  

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.