Manager of Digital Marketing and Advertising

Athletics Job Summary

The Manager of Digital Marketing and Advertising (Marketing Manager - GTAA) is responsible for developing, implementing, and optimizing digital marketing strategies that drive revenue generation, fan engagement, customer acquisition, and brand growth across multiple business units for Georgia Tech Athletics. This role leads the planning and execution of digital campaigns supporting ticket sales, premium hospitality offerings, retail initiatives, annual giving programs, corporate partnerships, and fan engagement efforts. The position collaborates closely with internal stakeholders, external vendors, and technology partners to deliver data-driven marketing programs that maximize return on investment and enhance customer experience.

Additional Information

This position will develop and implement a comprehensive marketing program for an academic or support unit in ways that promote recognition and visibility of specific services and/or facilities being offered by that unit.  Areas of responsibility usually include budgeting, development of marketing collateral and website design and management. This position will interact on a consistent basis with:  unit management and staff, GT Communications and Marketing staff, and vendor representatives.  This position will advise and counsel: unit management.

Responsibilities

• Formulate specific marketing plans that effectively promote unit product or services.

• Directly or through others, design and develop marketing collateral.

• Develop and upon approval, administer unit's marketing budget.

• Develop and monitor adherence to unit marketing policy and procedures.

• Liaise with GT Marketing and Communications organization; adhere to Institute wide marketing policy.

• May manage development and placement of external advertising.

• May design, purchase and maintain inventory of promotional items.

• Perform other duties as assigned

Required Qualifications

Educational Requirements
Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

Required Experience
Two years of job related experience

Knowledge, Skills, & Abilities

Skills
Application of marketing theory and principles, written and spoken communications, graphic design and production,  editing, creativity, web design, budget management, organization, customer relations.