Assistant Athletic Director - Marketing & Game Experience

Marketing & Sales

• Develop and implement a comprehensive marketing and brand enhancement strategy; Ensure that the strategy reflects the department’s values and vision for enhancing its digital presence

• Develop, design, execute and assess strategic marketing plans with goal of increasing revenue generation, fan engagement and community exposure, with particular focus on revenue-generating sports of football, basketball (men’s and women’s) and volleyball

• Oversee the creation of engaging multimedia content, including videos, podcasts, and other digital materials

• Determine the most effective channels and platforms for distributing multimedia content; Optimize the use of the department’s website, social media, email campaigns, and other digital outlets to maximize reach and engagement

• Develop and implement in collaboration with the Sr. Associate Athletic Director/Collegiate Advancement & External Affairs communication plans to effectively convey values and messaging to the target audience

• Responsible for marketing plans, game scripts, and gameday event execution for specific sports as assigned by Sr. Associate AD/Collegiate Advancement & External Affairs

Internal/External Liaison

• Interact and collaborate closely with external units to carry out direct sales and attendance initiatives at sporting events; Assists with coordinating with external relations on collateral materials to ensure brand integrity

• Grow fan support and departmental revenues by working closely with other internal Athletic and College departments

• Develop and implement overall athletic department branding campaign to include advertising and promotional programs

• Research and direct initiatives that allow the department to better understand its consumer base

Supervisory

• Hire, train, evaluate, and oversee all full-time staff within the unit including scheduling, game script review, events calendar, and day-to-day functions of the unit

• Oversee all fiscal cost centers assigned to the unit working closely with the Sr. Associate Athletic Director/External Affairs and the Executive Associate Athletic Director/HR and Finance Administration for budget control

Administration

Attend Department meetings including Department Heads, Town Hall, individual marketing meetings, as required and/or requested

• Perform other related duties as assigned

Knowledge, Skills and Abilities

• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Knowledge of recruitment practices.

• Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.

• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.

• Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software.

• Knowledge of administrative and clerical procedures and systems.

• Skill in producing live social media coverage.

• Skill in verbal and written communication.

• Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

• Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.

• Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

• Minimum of three (3) years of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

• Sitting for extended periods of time

• Using computer/electronic equipment for extended periods of time

• Must be available to work evenings & weekends when necessary

• Occasional lifting and moving items weighing up to 25 lbs.

Preferred Qualifications

• Master’s degree.

• Demonstrated participation with outside community organizations.

• Demonstrated experience with fan engagement and game scripting.

• Familiarity with video board use/creativity.

• Experience with Adobe Creative Suites or other graphic design programs.

Compensation Details

$50,000.16/Annually; NIU offers a robust benefits package.