Assistant Director of Marketing

Position Summary

The Marketing Specialist plays an important role in creating engaging game-day experiences and building excitement around San Diego State University Athletics. Under the direction of the Senior Associate Athletics Director of Marketing & New Media, this position develops and implements marketing efforts for volleyball, swimming & diving, lacrosse, and water polo, including marketing and advertising plans, promotional schedules, game production, video boards, and strategies designed to increase attendance and ticket revenue. The position also supports football and men’s basketball promotions, coordinates appearances and game-day involvement for the SDSU Band and Spirit Squads and supports special events and the Aztec Kids Club. Working collaboratively across Athletics and the university, the Marketing Specialist helps strengthen fan engagement and create memorable experiences for the Aztec community. 

Key Responsibilities:

• Develop and implement marketing plans, promotions, and strategies for assigned sports to increase attendance, ticket revenue, and fan engagement.

• Coordinate game-day marketing for assigned sports, including video boards, music, promotional giveaways, group experiences, and overall game-day atmosphere, while assisting with football and men’s basketball promotions.

• Coordinate SDSU Band and Spirit Squad involvement in games and special events, including appearances, uniforms, travel needs, and marketing support.

• Coordinate the Aztec Kids Club, including memberships, communications, special promotions, events, membership materials, and efforts to increase participation.

• Support Athletics marketing efforts through social media, budget coordination, campus event committees, and collaboration with student workers, volunteers, and campus partners.

Why You Should Apply:

• Bring your creativity to life by developing marketing campaigns, promotions, and game-day experiences for NCAA Division I Athletics.

• Help build excitement around Aztec Athletics and create memorable experiences that connect fans with SDSU teams and traditions.

• Gain broad experience across sports marketing, promotions, digital media, special events, and fan engagement.

• Collaborate with Athletics staff, the SDSU Band and Spirit Squads, student workers, and campus partners in a dynamic collegiate environment.

• Join SDSU Athletics and contribute to innovative marketing efforts that strengthen attendance, engagement, and the overall Aztec fan experience.

As part of the California State University (CSU) system, San Diego State University helps power one of the largest and most impactful public university systems in the nation. See what it’s like to work at the CSU—watch our video and imagine your future here: Working at the CSU.

Position Information

• This is a full-time (1.0 time-base), benefits eligible, temporary position with an anticipated end date of June 30, 2027, with the possibility of reappointment. 

• This position is designated exempt under FLSA and is not eligible for overtime compensation.

• Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

• The individual hired into this role will work on campus at SDSU in San Diego.

Education and Experience

Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Key Qualifications

• Working knowledge of and ability to design and implement marketing plans for sports and manage multiple tasks/projects simultaneously

• Proficiency in basic office support software (Microsoft Office Suite)

• At least two years of full-time experience in a collegiate athletics marketing environment.

• Experience supervising band and/or spirit squads.

• Familiarity with San Diego State University system, and regional, national, and San Diego sports markets.  Ability to understand the importance of initiating cooperation with promotional marketing within context of SDSU Athletics’ marketing. 

• Working knowledge of and ability to:

  • Effectively supervise students and/or part-time staff

  • Utilize Photoshop or InDesign

  • Utilize social/new media

Licenses/Certifications Required

• Valid California Driver’s License or the ability to obtain one within 30 days of hire.

Compensation and Benefits

San Diego State University offers competitive compensation and a comprehensive benefits package designed to support your well-being and professional growth.

Compensation:
Step placement will be determined based on relevant qualifications and professional experience, in alignment with the department’s budget and equity guidelines.

• Initial step placement is not expected to exceed Step 1 ($5,178)

• Future increases, including step advancements, are subject to contract negotiations.

Full Benefits Package Includes:

• Generous Time Off: 15 paid holidays, vacation, and sick leave.

• Retirement: CalPERS pension plan with retiree healthcare, and reciprocal agreements with other California public retirement systems, including the UC.

• Health Coverage: Medical, dental, and vision options at low or no cost.

• Education Support: CSU tuition fee waiver for employees and eligible dependents.

• Optional Offerings: FlexCash, life and disability insurance, legal and pet plans.

• Campus & Community: Access to the library, campus events, employee groups, and volunteer and social activities.