Assistant Director of Marketing

Our Commitment   

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.   

Who We Are

Texas A&M Athletics department is committed to building champions through academic achievement, athletic excellence, and national recognition of student-athletes, teams, and programs. We are a proud member of the Southeastern Conference, with more than 650 Texas A&M student-athletes competing at the NCAA Division 1-A level in 20 varsity sports.

What We Want

The Assistant Manager, under direction, performs managerial work administering the daily operations and activities of a business function, division, or department.

What You Need To Know

Salary: Commensurate based on selected candidates experience.

Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Other: Nights, weekends and holidays are required to complete assigned duties. May require at times, light lifting, standing at length and other physical activities both indoor and outdoor. 

Qualifications

Required Education & Experience:

• Bachelor's degree or equivalent combination of education and experience

• Four years of marketing/promotions experience in a sports related/customer service environment

Required Knowledge and Skills:

• Goal & task oriented with strong customer relations, problem solving, and communications skills

• Ability to multi-task and work cooperatively with others

Preferred Experience:

• Master's Degree

• 4 Year in a sports related field or customer service

Preferred Knowledge and Skills:

• Creative and self-motivated to accomplish tasks assigned

Responsibilities

• 12th Man Rewards Program: Lead facilitator of the 12th Man Rewards program that rewards fans for their attendance at home Athletics events across all sports and engagement with the Aggies.

• Marketing & Advertising Initiatives: Develops and establishes priorities for achieving goals with respective sport 365 meetings and discussions related to Marketing in support of our student-athletes and coaches. Responsible for planning and implementing marketing initiatives to increase attendance at assigned sports, while working closely and communicating effectively with coaches and staff. Evaluates existing marketing strategies and provides input into improving overall effectiveness of those strategies.

• Youth & Community Engagement: Responsible for marketing and implementing the Junior Aggie Club (JAC, Kids' Club) program to solicit new members, create programming throughout the academic year, and work with the respective athletics marketing administrator to include JAC activities in their marketing plans for the season(s). Additionally, identify & represent A&M Athletics at select community outreach events.

• Promotions & Sponsorship Activation: Create, direct and enhance in-game promotions to maximize the fan experience. Work with A&M Sports Properties (corporate partnership rights holder) to implement sponsored inventory as it relates to assigned sports and maximize engagement on sold promotions. Assist fellow marketing team members with ideation of promotions for their assigned sports.

• Student Development: Assist in managing and mentoring 20-25 student marketing team employees. Assist with hiring throughout the year and providing performance feedback at the end of the fall and spring semesters.

• Project & Event Management: Appropriately manages time and budget to meet project goals by deadline. Manages gameday/event staff to maximize efficiencies and collaborate with personnel as needed.

• Compliance: Maintains continual and thorough familiarity with all applicable NCAA, Conference and University rules and regulations. Establishes and ensures communication and enforcement of rules and regulations for all staff members and student workers supervised.