Assistant Director of Athletic Development

Assistant Director of Athletic Development - (260000HU)

Job Summary 

Towson University (TU) has earned distinction as both a top-100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland.  Towson University fosters a climate that is grounded in respect to cultivating the intellectual and personal growth of the entire university community.

Towson University is an exciting, diverse, and growing academic community dedicated to attracting and retaining the best students, faculty, and employees.  During the last five years, TU has achieved multiple record-breaking years of unparalleled fundraising results and is on pace to successfully close our $100,000,000 RISE campaign.  Our team members are committed to representing everything that makes a Towson Tiger great through a positive and proactive approach that engages TU’s community of donors, alumni, and friends.  As we enter the next phase of our evolution as a development team, we invite those with a passion for student success to join TU and take the next step in their career.

To assist in planning, coordinating, and implementing a comprehensive annual giving program within the Office of Development to increase philanthropic support of all areas of athletic programming. The Assistant Director, reporting to the Senior Director of Athletic Development, is involved in all aspects of the Annual Campaign with in acquiring, engaging, retaining, and upgrading donors to benefit the University. This role works closely with the Assistant Director of Athletic Development, Leadership Giving to build complimentary activities to support leadership giving opportunities, and to facilitate the connectiveness between team and departments.

Responsibilities and Duties

• Create and execute a communication and solicitation plans to grow Towson’s Annual Fund by increasing total contributions and donors in support of athletic initiatives on campus

• Work in partnership with other members of the Athletic Development team, and the Development Annual Giving team, to build a communication and solicitation calendar of activities to motivate, engage and secure financial gifts in support of athletic causes

• Partner with necessary teams to identify data needs to segment communications tools

• Develop and design materials to appeal to key segments of athletic audience through adherence to TU brand standards.  Materials will increase the visibility of TU athletics across the region and will utilize significant skills in generating content, messaging, and visual design

• Utilize data to refine strategies to improve response and donor rates

• Develop marketing and communications materials to improve engagement of leadership and major gifts in support of Athletics

• Conduct activities and events to attract and retain constituents and donors including hospitality and other benefits

• Partner with other revenue generating teams within Athletics to ensure strategies across teams complement each other and are coordinated to benefit external constituents and TU.

• Oversee and supervise the Tiger Athletic Fund Graduate Intern and student-intern programs.

• Each role will be filled to manage all donor stewardship activities including thank you mailings to donors, fulfilling membership benefits, and keeping inventory of Tiger Athletic Fund donor gifts. The interns will work in collaboration with the Annual Fund to plan all athletics engagement and fundraising events for TAF and all head coaches, in addition to TAF hospitality for Football and Men's Basketball home games.

Qualifications and Skills

• Bachelor's Degree with one year of experience in strategic marketing and/or communications.

• Experience in writing and design, preferably for fund raising/development purposes.

• Prior experience in using data to drive marketing planning and decision-making.

• Experience managing and creating content for social media.

• Excellent written and oral communications skills to create copy and content for all messaging.

• Ability to set priorities, handle multiple assignments and deadlines, and display good judgement while operating in a flexible and professional manner.

• Customer-service orientation.

• Strong interpersonal skills; ability to work collaboratively.

• Strong capabilities in website design, branding, and content management.

• Exceptional computer skills with the Adobe Creative Suite.

• Initiative and independent thinking, planning and decision-making.

• Ability to attend and interact with donors and prospective donors at Tiger Athletic Fund events and athletic competitions.

• Exceptional understanding of the values of a public higher education institution and collegiate athletics, and the ability to articulate these values to internal and external constituents.

• Prior experience working in higher education and/or an intercollegiate athletic environment preferred.

Salary and Benefits 

Targeted salary range at $65,000-$70,000 annually and full University benefits that include 22 days of annual leave, up to 17 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, click here. TU also offers a variety of great perks and discounts, which can be found here.

This position will be open for a minimum of 14 days. A cover letter and resume with your online application is required. 

Organization

: University Advancement Division

Job Posting

: Jul 17, 2026