Assistant Director of Marketing

Assistant Director of Marketing 

Position Classification :  Salaried/Exempt     

Supervisory position: NO

 Duties and Responsibilities

·         Manages, develops, and implements the marketing and fan experience strategy for the Air Force Men’s Basketball, and Women’s Volleyball programs. Assists with the marketing and fan experience for the Football program.

·         Responsible for the development and implementation of marketing plans with the goals of generating revenue, increasing attendance, retaining season ticket base, and generating new ticket sales.

·         Assists with the administration and execution of digital marketing to include email and text message communication efforts focused on new ticket sales, renewals, and other revenue generating initiatives.

·         Assists with marketing automation tools to effectively guide a customer email journey that aligns with department goals.

·         Oversees the game presentation on gameday for assigned sports. Responsibilities will include scripts, timelines, entertainment, presentations, music, etc.

·         Responsible for social media oversight to include scheduling and limited content creation for assigned sports.

·         Works collaboratively to manage sponsor fulfillment including print, gameday promotions, social media, on field/court promotions, and messaging of sponsorships.

·         Conceptualizes the look and supervises the development of intro videos, in-game videos, sponsored content, and printed materials such as posters, schedule cards, season ticket collateral, etc.

·         Participates in community events focused on growing the Air Force Athletics brand.

·         Assists with the management, recruitment, and development of the intern program.

·         Assists with the management and development of Kid Force, Air Force Athletics’ youth membership program.

·         Reports directly to the Director of Marketing and Creative.

·         Supports other sports as needed and may be required to perform other duties as assigned.

Qualifications:

·         Bachelor’s degree in sport marketing, administration, management or a related field is required. Master’s degree is preferred.

·         Minimum 1-2 years of related work experience in a Division I collegiate athletics, professional sports marketing office or other related field is preferred.

·         Candidate must have strong organizational, verbal, writing, and interpersonal skills.

·         Candidate must have the ability to work independently as well as collaborate with other business units, and exercise discretion and independent judgement with respect to matters of significance.

·         Candidate must be a great teammate with collaborative approach to the overall success of the Air Force Athletics mission. 

·         Scope of job may require evening and weekend hours.

·         High computer literacy with strong skills and knowledge of social media usage is required. Creative design experience with Photoshop experience is desirable.