Assistant Vice President, Licensing & Trademarks

1. Assures consistent management of the UH System institutional marks (including University of Houston, UH-Clear Lake, and UH-Downtown) and oversees protection of all UH and UH System brand assets, including logos and trademarks, to ensure alignment with institutional standards.
2. Manages department staff, which includes the assistant director, and serves as the university's liaison with the agency that provides licensing representation and support services to enhance and elevate the UH System brands.
3. Leads initiatives to grow licensing revenue through strategic product and program development, high-impact licensing partnerships, commercial retail expansion, and activations.
4. Manages relationships with licensees, retailers, and merchandise providers, including the University Bookstore.

5. Collaborates with Athletics and internal departments to capitalize on co-branding opportunities and support modern Name, Image, and Likeness (NIL) merchandising efforts in accordance with university and system policies. 6. Uses retail analytics to monitor licensee performance, assess product category performance, identify gaps in assortment and distribution, and track KPIs.
7. Executes robust market forecasting to anticipate retail trends, consumer demands, and emerging brand opportunities.
8. Establishes performance metrics and reporting structures to assess impact and continuous improvement.
9. Administers budget, manages royalty distribution, and ensures UH and UHS policies and procedures are consistently followed.
10. Collaborates with UHS Office of General Counsel, and with outside counsel as necessary, on federal trademark registration and other legal considerations.
11. Requires extensive research that involves obtaining information through the coordination of numerous different areas of expertise, typically involving resources from outside the University.
12. Navigates extremely complex and often unprecedented situations, requiring extensive research and the coordination of numerous areas of expertise, typically involving resources from outside the University.
13. Performs other duties as required.