Deputy Athletic Director/Chief Revenue Officer

Develop and execute a comprehensive, multi-year external revenue growth strategy across all business verticals

Set and surpass aggressive annual revenue targets in sponsorships, ticketing, premium hospitality, concessions, licensing, and event revenue

Build and manage a unified P&L across all external affairs units, delivering consistent year-over-year revenue growth

Identify, negotiate, and close high-value partnerships, including naming rights, multimedia rights, and marquee sponsorship deals

Leverage data analytics and market intelligence to refine pricing models, revenue forecasting, and go-to-market strategies

Evaluate, negotiate, and manage vendor and third-party contracts (multimedia rights, ticketing platforms, concessions, hospitality, secondary market) to optimize value and performance

Serve as the chief creative and brand ambassador for Charlotte Athletics, translating bold ideas into compelling, memorable fan and community experiences

Conceive and launch signature brand campaigns, game-day entertainment concepts, and promotional programs that drive attendance, fan engagement, and national visibility

Champion innovation in content creation, digital media, and visual storytelling to build a distinctive 49ers identity

Lead the development and execution of integrated marketing campaigns across traditional, digital, and social platforms

Drive the creative strategy for major milestones — naming rights launches, capital campaigns, championship moments, and special events

Serve as a primary liaison between Charlotte Athletics and the City of Charlotte, building authentic partnerships that advance shared civic goals around sports, culture, and community investment

Develop and execute community engagement initiatives that deepen relationships with Charlotte-area businesses, civic organizations, faith communities, schools, and neighborhood groups

Position Charlotte Athletics as an anchor institution in the Charlotte sports and entertainment ecosystem, collaborating with the Charlotte Hornets, Charlotte FC, Carolina Panthers, and other sports/entertainment entities

Create programming that celebrates Charlotte’s diverse and growing population, ensuring the 49ers brand is inclusive, accessible, and reflective of the community it serves

Identify and activate cause-marketing and corporate social responsibility partnerships that generate revenue while advancing the social good