Sr. Associate AD for Strategic Communications and Branding

The Senior Associate Athletics Director for Strategic Communications and Branding mobilizes and professionalizes assigned resources to deliver compelling, memorable, engaging communications and marketing products that accomplish Athletics objectives. The Senior Associate AD inspires and ensures excellence, tracks key performance indicators of progress, and manages team dynamics characterized by accountability, creativity, and ambitious goal setting to achieve goals that support UNCW Athletics, its mission, identity, and brand. The incumbent must have the ability to supervise creative, communications, and technical personnel and manage complex projects with dependencies, deadlines, budgets, and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of a variety of communications and promotional products. The incumbent must be able to assess the needs of internal stakeholders and suggest appropriate measures to meet those needs. The incumbent is able to work effectively and independently with internal and external constituencies and can operate in an environment where skilled relationship management and consensus-building are required to deliver successful outcomes.

The Senior Associate Athletics Director for Strategic Communications and Branding is a senior leadership position responsible for overseeing digital and creative strategy in support of UNC Wilmington Athletics. This individual sets the strategic direction and vision for Athletics marketing and communications and leads a multidisciplinary team of professionals responsible for execution. The role provides executive counsel, advice, and thought partnership to the Athletics Director, Athletics leaders, and senior leaders in Communications, Creative and Marketing.

The incumbent is expected to have the willingness to work evenings, weekends, and holidays in support of Athletics programming and high-profile events.