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Job overview

Area of Responsibility
Communications/Sports InformationDevelopment/Fundraising
Type
Full-Time
Location
Norman, Oklahoma
Salary
Not Provided

Letterwinner Engagement Specialist - Varsity O Association

University of Oklahoma FoundationFull-TimeNorman, OK

Reporting to the Senior Director, Letterwinner Engagement & Athletics Events, the Letterwinner Engagement Specialist helps lead operations of the Varsity O Association. Key functions include the management of communication and engagement opportunities for all OU letterwinners and supporting special experiences and projects.

 

 KEY RESPONSIBILITIES:

 

  • Lead the day-to-day operations of the Varsity O Association, serving as the primary point of contact for inquiries via email, phone, and digital platforms.

  • Manage and maintain Varsity O digital presence, including the Varsity O Network, website updates, social media coordination, and oversight of merchandise offerings through the Varsity O Shop.

  • Maintain, audit, and enhance the Varsity O contact database, conducting research to verify and update missing or outdated information to ensure data accuracy and integrity.

  • Coordinate the administration and execution of the Student-Athlete Letter Award policy, including coordination and distribution of awards.

  • Coordinate and support the planning and execution of the Varsity O Tailgate, reunions, celebrations, graduations, and other engagement events involving former student-athletes and letterwinners.

  • Manage event registrations, reservations, and RSVP tracking for Varsity O members and letterwinner-related events.

  • Support the planning and execution of honors, awards, and recognition programs for former student-athletes in collaboration with internal partners.

  • Promote Varsity O membership benefits and develop logistical strategies to grow and sustain active membership participation.

  • Provide timely, professional, and relationship-focused communication with current and former letterwinners, reinforcing long-term connection to Oklahoma Athletics.

  • Assist with the management, coordination, and fulfillment of the Sooners For Life scholarship endowment program in alignment with donor intent and advancement priorities.

  • Collaborate with the Sooner Club and Athletics Ticket Office to fulfill ticketing, seating, and event-related requests for former student-athletes.

  • Assist with stewardship, recognition, and engagement initiatives for letterwinners in partnership with Athletics Advancement and development staff.

  • Support the development, tracking, and management of the Varsity O budget, including expense monitoring and reconciliation.

  • Assist with the execution of game-day logistics supporting letterwinner engagement.

  • Maintain strong working relationships with athletics department staff to ensure Varsity O initiatives align with broader student-athlete and alumni engagement strategies.

  • Ensure all activities align with the mission, core values, and brand standards of Oklahoma Athletics and the OU Foundation.

  • Champion and promote the student-athlete experience in all donor engagement and acknowledgment initiatives.

  • Maintain a thorough understanding of and adherence to NCAA and SEC rules and regulations; promptly report any violations or suspected violations to compliance staff.

  • Maintain a standard in-office work schedule to support in-person engagement with current and prospective Sooner Club members and letterwinners.

  • Perform other related duties as assigned by the Senior Associate Athletics Director and Executive Director.

 

 

REQUIRED QUALIFICATIONS:

 

Knowledge, Skills, Abilities

  • Excellent written, verbal, and interpersonal communication skills with the ability to interact professionally with letterwinners, campus partners, and university constituents.

  • Demonstrate commitment to providing elite customer service with strong emotional intelligence and professionalism.

  • Strong organizational and project management skills with the ability to manage multiple projects simultaneously while maintaining accuracy and attention to detail.

  • Ability to work both independently and collaboratively in a team-based environment while maintaining high standards of professionalism, discretion, and confidentiality.

  • Experience with CRM systems, database management, and Microsoft Office products.

  • Ability to initiate and maintain effective relationships with campus partners, administrators, donors, faculty, and students.

  • Ability to solve problems in live-event environments and adapt quickly to changing needs.

  • Knowledge of alumni engagement best practices.

  • Experience working in higher education or a similarly complex nonprofit organization preferred.

  • Ability to represent and effectively communicate the mission and priorities of the University.

  • Willingness to work evenings and weekends as required for events and donor/letterwinner engagement.

 

 Equivalent Education/Experience

  • Bachelor's degree

  • 1-2 years of experience in donor/alumni relations, customer engagement, hospitality, or a related field; experience in collegiate athletics or higher education preferred.

 

SALARY RANGE:

  • Salary commensurate with experience.