ASSISTANT ATHLETIC DIRECTOR FOR ATHLETIC COMMUNICATIONS

• Directs the development and implementation of public relations strategies for the department of intercollegiate athletics and ensures press releases and other related items of interest are identified, developed, and posted on the department’s website.
• Directs post game media coverage for all high visibility sports.
• Plans, develops, and implements short and long-range event and game day strategies working closely with the external marketing and development staff.
• Develops goals and objectives for sports information operations and implements changes as needed.
• Assumes the responsibilities of the Associate AD for Communications in their absence.
• Directs updates to local, state, and national media inquiries to promote the image of the university, department, and/or assigned program(s).
• Serves as an advisor and liaison to the head coaches and student-athletes for communications and media relations activities. Serves as initial contact for media for assigned programs, providing information as required on routine matters.
• Develops game day and sport specific publications including but not limited to media guides, game programs, game day notes.
• Develops and writes press releases, news/feature articles and profiles of coaches, staff, and student-athletes and other related items of interest for internal and external audiences and stakeholders.
• Assists with the maintenance of department’s website and social media accounts.
• Manages game day staff charged with all data analytics, data recording and game day operations for sporting event.
• Serves as a key member of the Intercollegiate Athletic department’s communications staff, assisting in the development of integrated strategies that forward the department’s mission.
• Participates in the hiring, training, and evaluation of assigned staff.
• Assists with the maintenance of archival information, records, photos, statistics, etc.
• Edits video highlights, interviews and photos for the athletic website and social media for completeness and accuracy.
• Serves as spokesperson for the department or assigned program(s) with news media and general public in the absence of department head or assigned supervisor.
• Monitors the formulation and coordination of projects or event specifications, requirements for contracts and proposals, and associated documents.
• Develops, cultivates, and maintains working relationships with internal/external departments/agencies and other organizations.
• Oversees and participates in the hiring, training, and evaluation of staff.
• Performs other duties as assigned.