Director of Marketing, Athletics

Strategic Marketing & Branding:

• Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department.

• Enhance ticket sales and attendance at events.

• Maximize the reach of Villanova Athletics, Villanova Sports Network, and the Villanova Athletic Fund.

• Maintain relations with media partners; determine appropriate promotional and public relations campaigns.

• Create, develop, and implement plans aimed at generating publicity, fan engagement, and revenue for Women’s Basketball and Football.

Event & Game Day Marketing:

• Direct in-game marketing efforts to maximize fan engagement and game-day atmosphere for Women’s Basketball and Football.

• Assist with in-game promotions at Men’s Basketball home games.

• Oversee Villanova Cheer and Mascot Program.

• Manage relationships with the University Band and Dance Teams, including their performances at Athletics events.

Social Media & Digital Marketing:

• Oversee marketing and social media management of select Olympic Sports.

• Collaborate with Playfly and the Villanova Athletic Fund in promoting sponsor and donor-related events.

Alumni Relations & Special Events:

• Work closely with alumni in planning activities and programs, especially those tied to major campus functions and postseason events.

• Assist with planning and directing select special Athletic Department events.

Internship Program Management:

• Assist with management of post-graduate and undergraduate marketing internship program.