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Job overview

Area of Responsibility
Corporate Sponsorships
Type
Full-Time
Location
Lexington, VA
Salary
$50,000 - $55,000

Assistant Athletic Director for Corporate Partnerships

Virginia Military Institute – VMIFull-TimeLexington, VA

Job Duties

The Assistant Athletic Director for Corporate Partnerships is responsible for leading the development, solicitation, activation, and management of corporate partnerships for Virginia Military Institute Athletics.

This position serves as a key member of the external operations team and is responsible for generating new revenue while strengthening
relationships with corporate partners, local businesses, alumni, and community
stakeholders.

  • Develop and execute comprehensive corporate partnership sales strategies to increase annual partnership revenue and expand VMI Athletics’ corporate partner portfolio.

  • Identify, prospect, cultivate, and solicit new corporate partners through direct sales, networking, community engagement, referrals, and relationship development.

  • Manage the full corporate partnership lifecycle, including prospecting, presentations, negotiations, contracting, activation, fulfillment, renewal, and retention.

  • Create customized partnership proposals and sponsorship packages aligned with prospective partners’ marketing, branding, community engagement, and business objectives.

  • Build and maintain strong relationships with corporate partners through consistent communication and high-quality service.
    Collaborate with marketing, creative, ticketing, communications, facilities, licensing, and other internal departments to execute partnership assets and activations.

  • Develop and implement creative in-venue, digital, social media, hospitality, experiential, and promotional activations that deliver value to partners and enhance the fan experience.

  • Increase VMI Athletics’ visibility and identify potential corporate partnership opportunities within the community.
    Assist with the development of annual revenue projections, sales goals, budgets, and departmental strategies related to corporate partnerships.

  • Support department-wide external initiatives and other revenue-generating opportunities as assigned.
    Generate new revenue while strengthening relationships with corporate partners, local businesses, alumni, and community stakeholders.

  • Work collaboratively across VMI Athletics and with external partners to create mutually beneficial partnerships that support the department’s financial and strategic objectives.