Director of Bronco Productions, Creative Media, & Digital Strategy

GENERAL SUMMARY

Leads the development and execution of creative media and digital content strategies to enhance the University’s athletics brand, increase engagement, and support revenue growth. Oversees the planning, production, and distribution of video and digital content across various platforms, including live streams, social media, and in-venue displays. Directs all aspects of video content creation, including concept development, filming, editing, and publishing.

MAJOR DUTIES

• Leads all creative media efforts to support the University’s athletics brand. Oversee the planning and production of video content for various platforms.

• Guides creative team members in video content and collaborates to align content with departmental goals.

• Oversees all live video productions. Develops and implements a digital content strategy to support the University’s athletics fan engagement.

• Plans and manages content schedules for media coverage, including press events, live streams, and digital platforms.

• Provides leadership and direction to creative media staff, including student employees and contracted professionals. Adheres to compliance of all policies and procedures of the University and affiliated conferences.

• Oversees scheduling, training, and development of production teams for live events and digital broadcasts. Ensures adequate staffing and support for all live stream operations and related media projects.

• Manages administrative functions including budgeting, purchasing, and contract coordination.

• Oversees payroll for student employees and contracted professionals. Ensures compliance with University and athletics policies and serves as a member of the department’s senior leadership team.

• Hires, trains, evaluates, and supervises staff and student employees.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in related field from an accredited institution.

• Three years’ relevant experience.

• Experience working in creative content and video production, including live sporting event broadcast.

• Experience using electronic news-gathering cameras (ENG) and non-linear editing software (NLE).

• Working knowledge of social media and digital strategies.

• Working knowledge of the broadcast process as well as functional understanding of cabling, broadcast audio, camera operation, replay devices, broadcast switchers, and computer-generated graphics.

• Proficient computer skills, including word processing, spreadsheets, and social media.

• Ability to prioritize assignments, meet deadlines and multi-task.

DESIRED QUALIFICATIONS

• Bachelor’s degree in film, communications, digital cinema, journalism, or broadcast media from an accredited institution.

• Experience in digital content creation as well as directing and/or producing live sports.

• Leadership/management experience.

• Experience shooting and editing specifically for collegiate sports.

• Certified training with the Adobe Creative Suite, ROSS switchers, and/or ROSS Xpression.

Physical requirements and working conditions

• Must be able to work nights, weekends, and holidays as needed to support WMU Athletic Events and Broadcasts. Some travel may be required but no more than 20% of the year.

• Light work with some physical demands such as continuously lifting or moving materials less than 25 pounds, but rarely moving more than 25 to 50 pounds. Noisy in reference to game day environments. Hot and Cold in reference to game day environments.

• Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to: https://www.wmich.edu/hr/enrollment-staff.

Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation.